Last weekend’s work was greatly enlivened for me by keeping track of the updates for Trinity Jailbreak. The challenge: 37 student teams had 36 hours to get as far from Trinity College Dublin as possible, without spending any money. They were, however, allowed to blag, persuade, and get corporate sponsorship to aid their “getaways”. Pre-contest, Donegal, Kerry, or perhaps Calais at a stretch seemed like likely winning destinations. However, this was grossly underestimating the resourcefulness of these students – with 1 hour to go, two teams were separated by less than 10km, frantically running in opposite directions – one in Indonesia, the other in Argentina, both >11,000 km from home.
From Trinity College Dublin’s website: “Medical students, Claire and Matthew were named winners of the competition on Monday when they reached the sunny Atlantic coastal city of Mirimar, south of Buenos Aires. They managed to fly to Buenos Aires and take a taxi down the Argentine coast without spending any of their own money and without speaking Spanish. Musician Chris de Burgh stepped in to pay for their ticket home… Many of the students persuaded travel agencies to sponsor them and made it to Paris, the Vatican City and Warsaw during the event… Lydia Rahill of the Trinity Law Society expressed gratitude to all who supported the event through sponsorship and offers of food, accommodation and help with travel expenses.”
The Challenge was organised on behalf of charity St. Vincent de Paul, which aims to fight poverty in Ireland, as well as Amnesty International, and had an original goal of raising €4,000 (~£3450). However, it caught the public imagination, and €10,000 had been raised by Monday, with €15,000 expected as a final tally. It’s apparently even made it into Time Magazine.
“Very impressed with @TCDJailbreak. Brilliant way to raise money for charity and amazing to see how far you can get by just blagging” tweets one Irish celebrity.
A great success!
Or was it?
I’m taking anyone’s best guess at how much all of these flights, accommodation, food and so on for the 37 teams would have added up to. It would take an age to find out, but it seems that it cost at least one team well over €4,000 (from Twitter: “@RoyalBruneiAir and Dermot Mannion are unbelievably generous, sponsored a @TCDJailbreak team w/ return flights to the tune of over €2000 each”). Now, only a few teams got as far as Indonesia, Brunei, Sydney (neither Brunei nor Sydney won due to missing the deadline) and Argentina – most stalled in Europe and some didn’t make it past Ireland. But it’s a near certainty that the overall cost of sponsoring this event is more than the expected €15,000 raised – I suspect a lot, lot more.
Which means the bottom line is: €15,000 to be raised for charity, >>€15,000 raised to sponsor “adventures for students”.
There are a lot of positives about this challenge – it encouraged a great deal of resourcefulness in those taking part, and showed quite how far you can get from a starting position of very little. But as a charity event? Can we say ‘the bottom line is €15,000 is going to good causes that wouldn’t have otherwise’? Or is this an example of a hugely wasteful resource-gobbling ‘charity challenge’ with only a small fraction of the funds making it to the intended charities?
- Perhaps this just counts as ‘good advertising’ for the airlines and travel agencies that sponsored it, and that this money would have gone into more television advertisement otherwise.
- Perhaps the personal individuals who covered flights, food and accommodation just like sending students on holiday, and wouldn’t have dreamed of sending this money directly to a charitable organisation if this event hadn’t taken place.
However, the public landscape is littered with good causes which need our support. And when we, or celebrities, or corporations support one cause, it means resources that can’t be allocated to another. When it comes to individuals, some literature suggests as well that biases such as “purchase of moral satisfaction” (Kahneman and Knetsch 1992) mean that people will spend just enough on a ’good cause’ to have that warm, fuzzy feeling – it may not matter how much actual good that donation does in the world; it would seem to follow that if a better target comes along they will not be inclined to support it. So a wasteful charity stunt may hurt other charitable ventures by diverting resources in inefficient directions*.
A contrasting charitable challenge taking place shortly is Live Below The Line. People challenge themselves to live for £1 or less a day for five days, raising money while highlighting how severe the poverty line is. And it doesn’t cost a huge amount to put on. If anything, those undertaking the challenge save money.
It’s hard for me to say with certainty without a lot more background work whether the ultimate charitable contribution of “Jailbreak” has a plus or minus sign attached – a growing number of organisations such as Giving What We Can focusing on these types of considerations could give a much more thorough and careful analysis. However, these types of event are unlikely to represent the best way to do the most amount of good.
If you want to climb Kilimanjaro, climb Kilimanjaro. If you want to raise money for charity, find a challenge that doesn’t cost large amounts of money and get sponsored for that. Then give the charity your Kilimanjaro travel money.
Responsible charities need to move away from association with costly, resource-gobbling stunts.
(Although in fairness, Argentina? That’s some pretty good blagging.)
*It has also been pointed out that this event had a dinosaur-sized carbon footprint that is perhaps worth factoring in, but further discussion on issues such as these is outside the scope of this blog post.
D. Kahneman and J. L. Knetsch, Valuing public goods: The purchase of moral satisfaction, J. Environ. Econom. Manage., 22, 57-70 (1992).
Last week, shockwaves went through the sporting media as Nike officially cut ties with Lance Armstrong and Armstrong stood down as chairman of his Livestrong charity in the light of a massive swathe of damning evidence released by USADA, the USA’s anti-doping agency. Lost in the waves were the ripples of another doping story: little-known US runner Christian Hesch admitted to two years of EPO (erythropoietin; hormone controlling red blood cell production) use. Little needs to be said about the achievements of Armstrong, the most celebrated cyclist in modern sporting history. A ‘road warrior’, Hesch is a member of a sub-elite class of athletes who earn their living travelling from road race (running) to road race picking up small winnings, sometimes with a little travel/equipment support from racing teams. With a 3:58 mile best, he has never and will never make the Olympics; he is unknown outside of the USA’s running community where he made himself visible with flamboyant racing outfits and finish-line stunts.
In 2010, Hesch was hit by a car, picking up minor injuries and putting him ‘out of business’ for 5 months. With no workman’s comp, he turned to EPO to speed his return to racing fitness. While Armstrong was retiring from competitive cycling, Hesch was making trips down to Tijuana, Mexico, and smuggling EPO vials back into the USA, stuffed into his pockets. Armstrong was part of what USADA has referred to as “the most sophisticated, professionalised and successful doping programme that the sport has ever seen”; Hesch was architect of his own doping programme, injecting himself 54 times over the course of two years. He was rarely tested; eventually team-mates from Nike Team Run LA found evidence of drug use in his possession and presented him with an own-up-or-we’ll-tell ultimatum. They contacted USADA on September 6th and Hesch promptly confessed. While breaking the news himself on popular running forum http://www.letsrun.com, he posted “I want to make it clear that I don’t blame anyone for any & all feelings against me, it’s my bed that I’ve made and I will sleep in it… hopefully, someday I can earn your respect back.”
When it comes to the very top level endurance sport athletes, where the bar is set in terms of legal vs. illegal enhancements appears largely irrelevant. The current legal list currently includes altitude tents for the ‘natural’ EPO effect, high doses of caffeine, medication to correct previously undiagnosed asthmatic and thyroid conditions and a lot more. The USADA evidence suggests that in many cases where illegal doping is happening in combination with these legal supplements, it is being very closely monitored by medical teams. The argument for saying “make everything legal and be damned with it” is clear.
Is the same true for athletes coming through, and athletes on the cusp of the professional ranks? Is a scenario where, to compete with the pros or even be noticed it is a requirement to be on EPO and HGH, in the best interests of athletes; especially young athletes? Become a top athlete and you have a medical team to monitor you; until then, the choice may end up being between Tijuana, a syringe and a bathroom stall, or being an also-ran. Consider also the implications for athletes in developing nations like Kenya (where reports of more widespread doping are starting to appear); drugs with significant risks attached like EPO can be fairly cheap and easy to procure, medical supervision can be less so.
Given that we cannot protect all athletes with medical monitoring, is it better to protect them with a culture in which use of these drugs is wrong, and with the knowledge that even the mightiest and best-protected of cheaters can fall?