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evidence based medicine

‘No smoking’ signs trigger urge to light up: Communism, Marriage, Evidence-Based Medicine and the Fate of the World

Before you read the blog, please take:

General Knowledge Ethics Quiz

  1. What is the main cause of climate change?
  2. What is main cause of global poverty?
  3. Why does terrorism exist?
  4. What caused the Fukushima nuclear reactor disaster?

Write your answers on a piece of paper for reference. I will provide my answers presently and we can compare.

THE BLOG

Brian Earp, a master’s student at Oxford University’s Department of Experimental Psychology, has found that ‘no-smoking and anti junk food adverts can be counter-productive by encouraging the behaviour they warn against’. Mr Earp asked 29 smokers to look at 25 images, some of which included ‘no smoking signs’. He found that when they viewed images of the signs they were more motivated to smoke than when they did not see the images.

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