Mozilla

The automated boycott

The dating site OKCupid displays a message to visitors using the web browser Firefox asking them to change browser, since “Mozilla’s new CEO, Brendan Eich, is an opponent of equal rights for gay couples”. The reason is that Eich donated $1,000 to support Proposition 8 (a California ban on same sex marriages) six years ago. He, on the other hand, blogs that he is committed to make Mozilla an inclusive place and that he will try to “show, not tell” in making it so. The company at large is pretty firmly on the equality side in any case.

Will the technologisation of boycotting lead to consumer pressure being applied in a better way?

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