Linguistic social engineering?
There are a few sure methods to get people into arguments. Gender equality works well. Correct language is even more potent. Add children to the mix, and everybody has an opinion. This spring the big debate in Sweden has been about “hen”, a new pronoun intended to mean “he or she”. Introduced broadly (?) in a children’s book, it has led to a widespread debate about gender neutrality, the power over language and (of course) whether those politically correct Swedes have gone too far.