Findface

Hide your face?

A start-up claims it can identify whether a face belongs to a high-IQ person, a good poker player, a terrorist, or a pedophile. Faception uses machine-learning to generate classifiers that signal whether a face belongs in one category or not. Basically facial appearance is used to predict personality traits, type, or behaviors. The company claims to already have sold technology to a homeland security agency to help identify terrorists. It does not surprise me at all: governments are willing to buy remarkably bad snake-oil. But even if the technology did work, it would be ethically problematic.

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