The Ethics of Gamification: Little Rewards for Everything

[note: the original version of this post contained some interactive code, which has been removed from the archives]

Notice that the first word of this post is red. Point your mouse cursor at the words as you read them, and each subsequent word will turn red as you read. You are now being graded on how quickly you read these words. And there’s a little visual reward in store for anyone who reads the first paragraph quickly. Now look to the right of this post, where it says ‘Top Posts’. One of the reasons we have that is to help readers to find the most popular posts on the blog. But another reason we have it is so that our contributors will be motivated to write more interesting and thought-provoking commentaries for the site. It is a high score table, and the winner is the philosopher with the most interesting post.

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