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Dominic Wilkinson

Informed consent in the Googlesphere

Here's an interesting snippet

But there's also the fact that Google is stuffed full of people who just love to experiment on its users. For instance, Google Mail uses a very slightly different blue for links than the main search page. Its engineers wondered: would that change the ratio of clickthroughs? Is there an "ideal" blue that encourages clicks? To find out, incoming users were randomly assigned between 40 different shades of links – from blue-with-green-ish to blue-with-blue-ish. It turned out blue-ness encouraged clicks more than green-ness. Who would have guessed? And who would have cared? Google, of course, which wants to get people clicking around the net.

I take this sort of experimentation as utterly, boringly unproblematic

But on one view – this is surreptitious experimentation without consent including randomisation.

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Pandemic ethics: Party to the flu (or vigilante vaccination)

A public health expert has warned yesterday against the idea of swine-flu parties, arguing that it may undermine the fight against the emerging pandemic. But others, including James Delingpole in the Telegraph have embraced the idea, hoping that mild influenza now will protect against more serious illness later. Exposure parties might be thought of as a form of vigilante vaccination against influenza.

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Coercion, compulsion and immunisation

The former head of the British Medical Association, Sir Sandy Macara, has called for the Measles Mumps and Rubella immunisation (MMR) to be a compulsory requirement prior to school entry. The UK has seen a surge in cases of measles over the last couple of years because of a fall in the immunisation rate. Many parents have chosen not to immunise their children as a result of the supposed (and now completely discredited) link between MMR and autism. Immunisation rates have fallen to 70% in some parts of the country. Is compulsory immunisation the answer, and if so, what degree of compulsion should we adopt?

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Pandemic ethics: The boy who cried ‘flu’!

The headlines in the last week have been dramatic. California has declared a state of emergency. The World Health Organisation has raised its pandemic alert status to level 5 – its second highest level. The UK government is about to post leaflets to every household providing information on how to reduce spread of an outbreak of H1N1 influenza (swine flu).

It is not clear whether the threatened pandemic will eventuate. But the response to a possible or to a real pandemic raises a number of ethical questions. This blog will hopefully address some of those questions in the coming days. But here is one to start with. How ought the government to respond to the threat of pandemic influenza?

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Tortured logic

A leaked report by the International Committee of the Red Cross (ICRC) has concluded that medical personnel were involved in interrogation and torture performed overseas by the CIA according to reports in the New York Times. The practices reported by the ICRC have been known about for some time. The way that this has been reported in the media seems to imply that there is something especially bad about the involvement of medics in torture, that this makes it even worse. But why should this be?

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Life or no-life on the ventilator: the argument from parental freedom

In the High Court this week, parents of nine-month old infant OT are fighting a request by doctors to turn off the infant’s life support. The infant has been on a breathing machine since 3 weeks of age, and apparently has severe brain damage. This case has obvious echoes with the highly publicised case of Charlotte Wyatt, and the earlier case of baby MB. In both those instances courts ruled in the parents’ favour and life support was continued.

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Brain training and cognitive enhancement

If you were offered a treatment that claimed to be able to improve your memory and creativity, enhance neuroplasticity and increase cognitive ability, and prevent later cognitive decline would you take it? Many people would – at least if the recent popularity of computer-based brain-training exercises is anything to go by. Programs claiming to be able to do some or all of the above have been at the top of software charts for the last couple of years, and have sold millions of copies. Research published today in the consumer magazine ‘Which?’ pours cold water on the claims of the brain trainer manufacturers. The research concludes that there is very weak evidence that these exercises actually work.

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