Politics as tribal allegiance
How strongly wedded are people to their political preferences? The received wisdom amongst political journalists and pollsters is that most people can be counted on to vote for one major party or another, and only a relatively small percentage of people swing elections. It is these people – swinging voters, as they called in Australia – who decide elections. At very least, as an election approaches most have made up their mind and can’t be persuaded to shift.
Suppose most people are committed to a major party, at least in the days preceding an election. Is this a matter of policy agreement or of something more like identification or tribal allegiance? A recent paper casts some light on this question, and along the way suggests that people might be more open to shifting allegiances than we might have thought, at least if approached in the right way.Read More »Politics as tribal allegiance