Beauty, brains, and the halo effect
by Alexandre Erler
Satoshi Kanazawa is currently in the news – see e.g. these articles in the Daily Mail, The Australian and Psychology Today. An evolutionary psychologist at the London School of Economics, Kanazawa has just published a new article in the journal Intelligence (Kanazawa 2011) in which he argues, in continuity with his previous research, that beautiful people tend to be more intelligent than plainer ones (especially if they are men). Only now he is arguing that this correlation may be much stronger than we previously thought. His conclusion is based on data from two studies, conducted respectively in the UK and the US, which tested the intelligence of children and young teenagers but also rated their level of physical attractiveness. In the British study, attractive respondents had a mean IQ about 13 points higher than unattractive ones, and the beauty-intelligence correlation turned out to be of a similar magnitude to that between intelligence and education.