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By Katrien Devolder

“Britons have cut their meat consumption by 17% over the past decade but will need to double these efforts if they are to meet targets for healthy diets and sustainable food production set out in the national food strategy earlier this year”. So began an article in The Guardian last Friday.[1] The article was reporting the guidance of the National food strategy[2]—commissioned by the UK government, but developed by an independent team in 2021—which recommends that meat consumption is cut by 30% within a decade. Many scientific studies have concluded that we (i.e., richer countries) need to be even more ambitious than that, especially if we want to halt the climate crisis.[3]

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