People will behave badly if it’s not too much work…and if no one is watching
by Alexandre Erler
An interesting article recently published in the journal Social Psychological and Personality Science concludes that people are more likely to transgress moral norms if doing so does not require an explicit action on their part. The researchers, from the University of Toronto, conducted two studies: in one of these, they asked participants whether they would volunteer to help a student with a learning disability complete a problem-solving task. One group of participants had only the option of checking a 'yes' or 'no' box that popped up on the computer. The second group of people could follow a link at the bottom of the page to volunteer their help or simply press 'continue' to move on to the next page of their questionnaire. Participants were five times more likely to volunteer when they had to expressly pick either 'yes' or 'no.'
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