moral duty

Armstrong the Good Giraffe and the Moral Value of Effort

Let me introduce you to Armstrong the Good Giraffe. Appearing in the news last week due to his goodness (and probably his giraffeness), Armstrong is a man in a costume who goes around voluntarily doing good deeds. Throwing himself into helpful tasks – such as providing free water and bananas to runners, picking up litter from beaches, and cleaning cages at cats and dogs homes – Armstrong clocks up an impressive number of non-trivial good deeds. Most impressively of all, he reportedly enjoys it.

He comments that doing these good deeds makes him feel ‘happy’ and ‘cheery’ and that this is why he does them. At first glance, this may make us think he is particularly remarkable: he not only goes about investing more time and energy into being helpful than most would reasonably expect of a person, but he also relishes it. But, I want to ask, are people like Armstrong really at the top of the moral ranks? Is there not something about effort – about having to try – that we value? Continue reading

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