Criticising Stigma Whilst Reinforcing it: the Case of the Response to CRUK’s Anti-Obesity Campaign

Written by Rebecca Brown

There has been recent concern over CRUK’s (Cancer Research UK) latest campaign, which features the claim ‘obesity is a cause of cancer too’ made to look like cigarette packets. It follows criticism of a previous, related campaign which also publicised links between obesity and cancer. Presumably, CRUK’s aim is to increase awareness of obesity as a risk factor for cancer and, in doing so, encourage people to avoid (contributors to) obesity. It may also be hoped to encourage public support for policies which tackle obesity, pushing the Overton window in a direction which is likely to permit further political action in this domain.

The backlash is mostly focused around the comparison with smoking, and the use of smoking-related imagery to promote the message (there is further criticism of the central causal claim, since it is actually quite difficult to establish that obesity causes cancer). 

Continue reading

Guest Post: The food environment, obesity, and primary targets of intervention

Written By Johanna Ahola-Launonen

University of Helsinki

Chronic diseases, their origins, and issues of responsibility are a prevalent topic in current health care ethics and public discussion; and obesity is among one of the most discussed themes. Usually the public discussion has a tendency to assume that when information about health lifestyle choices exist, the individual should be able to make those choices. However, studies increasingly pay attention to the concept of food environment[1] and its huge influence. If obesity really is that serious an issue to public health, health care costs, and economy as many suggest, focus should be directed to the alteration of food environment instead of having the individual as the primary target of intervention.   Continue reading

Banning Junk Food Ads On Disney Media Outlets: A “Game-Changer”, or a Mickey Mouse Measure?

Yesterday, with the help of first lady Michelle Obama, the Walt Disney Company announced that from 2015, it will no longer allow the advertisement of junk food on its media outlets (http://www.bbc.co.uk/news/world-us-canada-18336478). This announcement has been lauded by those who are alarmed by the colossal statistics regarding childhood obesity in the USA. Mrs. Obama herself hailed the initiative as a “game changer”.

The USA (but not only the USA) is facing an epidemic of childhood obesity. 17% of all children and adolescents in the USA are clinically obese, triple the rate of what it was one generation ago (http://www.cdc.gov/obesity/childhood/index.html). This percentage might even be higher according to a recent study (http://www.plosone.org/article/info%3Adoi%2F10.1371%2Fjournal.pone.0033308). Given the numerous health problems associated with obesity, this is clearly a cause for grave concern. Continue reading

Recent Comments