A reply to ‘Facebook: You are your ‘Likes”
Yesterday, Charles Foster discussed the recent study showing that Facebook ‘Likes’ can be plugged into an algorithm to predict things about people – things about their demographics, their habits and their personalities – that they didn’t explicitly disclose. Charles argued that, even though the individual ‘Likes’ were voluntarily published, to use an algorithm to generate further predictions would be unethical on the grounds that individuals have not consented to it and, consequently, that to go ahead and do it anyway is a violation of their privacy.
I wish to make three points contesting his strong conclusion, instead offering a more qualified position: simply running the algorithm on publically available ‘Likes’ data is not unethical, even if no consent has been given. Doing particular things based on the output of the algorithm, however, might be.Read More »A reply to ‘Facebook: You are your ‘Likes”