Metaphors We Moralize By
“He has a heart of gold.” “There’s
not a mean bone in her body.” “They’re rotten to the core.”
“We’re going to show them what we’re made of.”
What do all these statements have in
common? They all cluster around the idea that people contain fundamental
moral properties that define who they are and determine how they behave.
In other words, they form a conceptual metaphor that understands morality
as essence. There are other common conceptual metaphors for morality
as well: morality as bounds (leading astray, deviating
from the path, transgressing bounds) or morality as uprightness
(an upstanding citizen, a lowly thing to do). These moral
metaphors can tell us quite a lot, according to George Lakoff, a cognitive
linguist and author of numerous influential books like Metaphors We
Live By and Moral Politics. In fact, Lakoff argues, metaphors may be
the key to understanding much of politics, culture, and human thought
itself.