Here’s why you’re not smart enough
An interesting
article in The New York Times
describes how the way in which the brain forms memories can, over time,
lead to false information from noncredible sources being reinterpreted as true. The article notes that this may explain why
smear campaigns can be so effective in politics: those who spread misinformation ‘know that if
their message is initially memorable, its impression will persist long after it
is debunked’—and the rehashing of false information by victims during their defence simply adds to its plausibility in
the long term. It seems, then, that
what we believe may often be based not on truth or credibility, but on repetition and emotional
resonance.