‘Competitive Altruism’ – Why attractive women are the most successful fundraisers
By Nadira Faber
Why do humans help others even when it is costly and nothing is to be expected in return? This question has not only developed into a classic in different empirical disciplines, but is also of high interest for fundraisers like charities who would like to know how to increase donations.
A study recently publish in Current Biology gives interesting real-life evidence for why people help that might sound like a paradox at first: ‘competitive altruism’.
Read More »‘Competitive Altruism’ – Why attractive women are the most successful fundraisers