Guest Post : Synthetic Biology: Taking care of the public image
Written by Prof. Antonio Diéguez
Universidad de Malaga
The public image of science is usually subjected to distortions tending to blur the nuances and to generate monolithic assessments. The mass media contribute to a large extent to the creation of disproportionate expectations in the next and spectacular benefits provided by scientific research, or on the contrary, to the creation of exaggerate concerns lacking in many occasions of a rational basis. This is the reason why any professional scientist with the required talent and vocation should currently assume the task of offering to the public clear and accessible information about the research underway in any field. In the present circumstances, the scientific divulgation cannot be a personal hobby of some scientists or an exclusive task of scientifically educated writers, but it must be a central aspect of scientific practice. Science needs a good public image for its survival –at least in the form it has had so far. If the scientists do not provide determinedly and abundantly the socially demanded information, then the citizens will look for it in less reliable sources (Internet has plenty of them), with the consequent proliferation of bad information. Information is like money, the counterfeit one finally circulates better than the good one.Read More »Guest Post : Synthetic Biology: Taking care of the public image