Reliably sinful – how to maximise profit
Even in these changing times it would appear some things stay the same. One example would be our insatiable appetite for vice. Indeed, given the bleak financial situation the demand for a bit of instant gratification might well be on the increase. This is the business idea behind the Vice Fund and other similar enterprises. The perpetual flux aside, alcohol, gambling, cigarettes and arms never seem to go out of fashion. Some financial analysts say that as the demand for this type of products is comparatively stable and less sensitive to recession an investment portfolio consisting of ‘unethical stocks’ will fare better than its ethical counterpart. This idea is neatly illustrated in the catchphrase of the US based Vice Fund “When it’s good, it’s very, very good …and when it’s bad it’s better”.
