Resisting Nudges
By Gabriel De Marco
Consider the following case:
Classic Food Placement (FP): In order to encourage healthy eating, cafeteria staff place healthy food options at eye-level, whereas unhealthy options are placed lower down. Diners are more likely to pick healthy foods and less likely to pick unhealthy foods than they would have been otherwise.
This intervention is a paradigmatic case of what are often called nudges. Though many will think that it is OK to implement this sort of intervention for these sorts of purposes, there is a large debate about when exactly this is OK.
One common theme is that whether such an influence is easy to resist is going to be relevant to when the intervention is OK. If the intervention is not easy to resist, then, at the very least, this counts as a strike against implementing it. However, though there is often reference to the resistibility of a nudge, there is rarely explicit discussion of what it is for a nudge to be easy to resist, or for it to be easily resistible.
To begin giving an account of what it is for a nudge to be (easily) resistible, we need to figure out what it is an ability to do. So, what is it to resist a nudge?